Our Story
Lugda, founded in 2020, is not just a clothing label; it is a company built on the idea of doing things with purpose and care. We started with a vision to redefine Indian wear and expand it into something that fits seamlessly into everyday life while holding on to its cultural roots.
As a company, we believe growth should be meaningful — not just for us, but for everyone connected to us. That’s why we focus on thoughtful, quality-driven production, ensuring every piece is made with care and purpose.
Our strength lies in building a responsible brand: from supporting local artisans and fairly compensating them, to designing collections that encourage mindful consumption instead of fast fashion. Every piece is crafted to last, with intention and attention to detail.
Lugda is committed to building a business that balances tradition with modernity, creativity with responsibility, and ambition with integrity. For us, success is not only about sales, but about creating impact, trust, and a legacy of conscious fashion.
Our Mission
In a nation rich with diverse craft traditions, we aspire to be the torchbearers for these heritage practices. We are dedicated to their promotion, utilization, and resurgence. Additionally, we’re taking a conscientious step towards sustainability by repurposing the surplus fabrics, lovingly referred to as “chindi,” to create useful items such as accessories, toys, games, and more. This initiative aligns with our commitment to reducing pollution and contributing positively to our society. We proudly champion a #zerowaste ethos.
Our Goals
Quality & Craftsmanship: Build a brand focused on carefully made, lasting products.
Responsible Production: Encourage zero-waste practices and sustainable processes.
Fair Compensation: Ensure artisans and everyone involved are paid fairly and treated with respect.
Intentional Design: Every piece is created with thought and purpose, not mass-produced.
Global & Local Impact: Redefine modern Indian wear, making it versatile, relevant, and globally appreciated.
At Lugda, every product carries our commitment to ethics, care, and conscious fashion, creating a brand that you can trust and believe in.